Market Analysis and Customer Insights

Monitor market behaviors and shifts automatically to quickly adjust to changing conditions. Advance marketing strategy, maximize sales opportunities, and minimize risks from underperforming markets. Access over 15,000 global market variables for customer analytics, content creation, and integrated business planning—demographics, psychographics, consumer spending by category, and seasonality.

Maximize lift and loyalty. Location-based technology unlocks customer relationship management (CRM) tools with a spatial key. Find where and when the best customers are shopping, and what they are buying by category, location, and channel. Understand where they work and play. Connect and map the influencer network, promotors, and agents that seed more business through relationships.

Engage social media and automate content marketing through real-time human movement data that correlates with high potential zones. Execute scenario planning, territory development, and integrated business planning to optimize resources. Adjust service or production based on disruption, workload, performance, strategic accounts, and developing pipeline.

Discover untapped potential and project overall market demand for products or services in any geography. Drive targeted marketing efforts through geospatial analysis of sales data and the latest consumer spending data. Combine that analysis with population movement, growth trends, and household spending data to predict revenues by localized markets given similarities in demographics and market size.

Set expectations, capacity, and product or service mix to achieve the full sales potential in each dealer's territory. View key performance indicators in the context of a territory's demographic, behavioral, and buying power characteristics and forecast revenue potential. Detect trends and identify target audiences to help dealers generate leads and outperform the competition.