Enhance Customer Engagement : Retail Strategies by Esri India

Know your best customers

Retailers need an authentic customer engagement strategy to deliver the personalized experiences and offerings customers expect. Understanding customer behavior is key to retail effectiveness, resilience, and sustainable growth. With tools like GIS, machine learning, and business intelligence, retailer leaders can engage customers where they are—on social media, on an app, or in a store.

Unlock insights from your CRM with GIS

Customer relationship management (CRM) tools are the authoritative source for insights about your customers. Combined with GIS, a CRM is the tool consumer-facing businesses can use to engage and build relevant relationships with their most important asset: their customers.

CRM analysis
Data enrichment

Unlock precise customer insights with GIS

Retailers use CRM tools to connect with and engage customers. GIS can unlock the spatial aspects of CRM tools, highlighting places where there are higher concentrations of your best customers and enabling more focused and relevant marketing and higher conversion rates.

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Add customer data to geographic attributes

Business leaders use ArcGIS to access the thousands of hyperlocal attributes that they need in order to understand who their customers are and how to reach them. They can import their own data and find unique insights into customers' behaviors.

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STORY

Unlocking insights in the CRM

Geographic analysis helps retailers unlock insights about customers, build accurate trade areas, and create personalized experiences for customers.

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WHERENEXT

DICK's Sporting Goods strengthens omnichannel

At the largest sporting goods retailer in the US, a creative team of analysts uses GIS technology to guide expansion.

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STORY

Demographics and store performance

Retailers use location intelligence to understand differences among individual customers, groups of customers, and their neighbors in a market.

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WHERENEXT

Carhartt wins in omnichannel with customer focus

With the same focus on customer needs that its founder demonstrated, Carhartt has distinguished itself as an omnichannel retail success story.

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Products for customer engagement

Retail industry strategies

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Customer Engagement