Banking and Financial Services

There are common data sources which are shared between various business units. The Esri solution provides an integrated and visually communicable overview for managers to make fast and informed decisions. The displays are zoomable and pannable.

By using location information, Esri’s financial solution can optimise territories or workforce depending on the requirements. The financial industry has its resources spread over a wide area that needs to be managed. Looking visually at the reports the low staffed branches and over staffed branches can be ascertained. And the staff can be moved basis their home location, their travel time etc.

Understanding customer behaviour is a crucial factor for the banks and the non-banking financial companies. The industry is very competitive, and customers churn faster than in the past. The Esri platform makes it easy for the financial industry to understand customer demography in relation to where they stay, where they shop and where they bank.

Various data sources are used for visually analysing the best places for placing the advertisements. For example, financial companies use the information about their customers in the city to place their signboards.

All the information visually available over the map makes it so much easy to identify the locations.

Organisations use the customer profile along with the accurate information on the location of their clients to decide on the media (print, electronic, digital) and the pitch for a specific product with respect to a specific region.